ALEQUI Equestrian AB Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

When you make a purchase from the site, we collect information such as your name, where you live, your email address and information about your credit card.

We only collect personal data that you personally give us when ordering a product.

We collect the following information:

– Name and address
– Phone number
– Invoicing information
– Email address
– Payment information
– IP-address

We will always consider the safe and secure processing of your personal data a top priority. Our goal is to diligently follow all the rules and regulations regarding the protection of your personal data. This policy outline is designed to help you in a variety of ways; such as clarifying which information we gather and how that information is used. You’re always welcome to contact us with any questions or concerns regarding the processing of your information.

In order to analyze and improve our services the following information is being treated:
-Purchase and user generated data
-Technical data about devices
-Information regarding your activity on our website

ALEQUI Equestrian AB (Swedish organisation number 559171-4869) is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

Who do we share this data with?

Delivery Service Providers
In order to fulfill the purposes of our processing of your personal information, we share your personal data with companies providing services to us, for example: to process the sending and delivery of your items. These companies can only process your personal information according to our explicit instructions and cannot use your information for any other purpose.

Payment Service Providers
In order to manage payments via the site, we use various payment services. The payment service provider is responsible for their own handling of your personal information and has separate conditions which apply for them. Information regarding their conditions and handling of your personal data can be found when you choose which payment method to use on the site.

We use cookies to optimize our website and your experience visiting it.

Erasing your information from our database

You are always welcome to contact us via email at if you would like to know more about how we manage your personal data or ask to have your stored data deleted.